When preparing consolidated financial statements, a listed firm must eliminate all related party sales between the reporting entity (parent company) and its controlled subsidiaries (i.e., ERPT) in the consolidated financial statements. The ERPT does not affect current earnings reporting and can be attributed to an efficient contracting that helps reduce the volatility of the firm’s cash flows. This study thus examines the impact of ERPT on listed firms’ cash holding decisions and further explores the role of institutional ownership in the above aforementioned relationship. Empirical result shows that ERPT is negatively associated with the firm’s cash holding, indicating that managers significantly reduce the precautionary cash positions through efficient related-party sales arrangements. Further analysis documents that, in most cases, this negative relationship is suppressed by higher levels of institutional ownership. This study runs several diagnostic checks, the results confirm the robustness of the main findings.