本研究以調節焦點理論為學理基礎，旨在探討調節焦點與產品新穎性的曲線型關係。此外，我們也考量了知識內隱性對此關係的調節效果。本研究採取問卷調查法，樣本為資訊科技企業的137個新產品開發專案團隊，並且使用階層迴歸分析進行假設驗證。實證結果發現團隊促進焦點與新產品新穎性呈現倒U型的關係，以及當團隊高度依賴內隱性知識的使用時，此倒U型關係的斜率會產生顯著的變化。本研究依據這些結論，提出了相應的理論與管理意涵。

Drawing on the regulatory focus theory, this study posited that team prevention and promotion foci have curvilinear relationships with new product novelty. Furthermore, considering the degree of knowledge tacitness leveraged by teams, we postulated that both regulatory foci interact with knowledge tacitness to influence new product novelty. We tested our hypotheses using survey data from 137 new product development teams from information technology companies. Our findings revealed an inverted U-shaped relationship between team promotion focus and new product novelty. In addition, knowledge tacitness positively moderated this curvilinear relationship. Finally, we discussed how these findings broaden our understanding of the roles of regulatory focus and knowledge tacitness within new product development teams and offered practical implications.