書評：李美華，2024，《網路媒體科技時代原住民與客家族群的傳播與認同》。新北市：韋伯文化國際出版有限公司。304頁。

Book Review: Lee, M. H. (2024). Indigenous and Hakka Communication and Identity in the Age of Cyber-Media Technology. New Taipei City: Weber Publication International Ltd. 304 pp.

本文以李美華《網路媒體科技時代原住民與客家族群的傳播與認同》為評述對象，從族群傳播研究的發展脈絡出發，探討本書在數位媒體時代中的學術意義與研究價值。該書整合原住民族與客家族群的媒體研究，涵蓋媒體再現、閱聽人認同、跨國離散族群、網路平台與文化傳播等議題，並運用多元研究方法，展現族群傳播研究的理論廣度與方法深度。

該書突破過往僅關注弱勢再現的研究框架，強調族群媒體的主體性、跨國連結與文化實踐功能。然該書對於演算法治理、AI與平台資本主義等新興數位議題，仍有延伸空間；原民與客家族群在歷史脈絡與傳播權訴求上的差異，也可更細緻地區辨。本書是近年台灣族群傳播研究的重要成果，也為後續研究提供可延伸的基礎與方向。

 

This review options to examine Indigenous and Hakka Communication and Identity in the Age of Cyber-Media Technology by Mei-hua Lee. Grounded in the developmental context of ethnic communication studies, this essay explores the academic significance and research value of Lee’s work within the digital media era. By integrating media studies on Indigenous and Hakka ethnic groups, the book encompasses critical issues such as media representation, audience identity, transnational diaspora, online platforms, and cultural transmission. Utilizing mixed methods, the monograph demonstrates substantial theoretical breadth and methodological depth in ethnic communication research.

The book departs from traditional research frameworks that focus narrowly on minority representation, shifting the emphasis toward the agency of ethnic media, transnational connectivity, and cultural praxis. However, there remains room for expansion regarding emerging digital issues such as algorithmic governance, artificial intelligence (AI), and platform capitalism. Furthermore, the nuances between Indigenous and Hakka groups—particularly regarding their distinct historical contexts and demands for communication rights—could be more meticulously delineated. In conclusion, this book stands as a significant milestone in recent Taiwanese ethnic communication studies, offering an extensible foundation and clear directions for future scholarship.