台灣具有特色的神明信仰活動，就是神明出巡繞境，巡境過程中，伴隨神轎，作為神明前導、護衛，就是將爺。具有陣頭內涵的將爺，反映閩台宗教信仰與民俗文化內涵，是明清以來，閩台民眾同生共創的傳統文化中，多元宗教、多種民俗以及多種藝術相融合的文化形態。

台灣最初文化發源區是台南府城，對此進行考察將爺相關文化習俗，並進行整理、分析、驗證，可以對台灣庶民文化運作，及其信仰活動能有所釐清、搶救、保存、傳承的幫助。

台南府城廟宇將爺眾多，類型多元，造型精緻，配合其傳說推廣，如能透過行銷理論的歸納分析，結合在地力量，擬定行銷策略，將可活化將爺文化產業及宗教活動；而有效的進行資源盤點，必能對將爺文化活動的提升，以及辦理廟會慶典的方式，能有所裨益。

Taiwan’s characteristic god belief activities are that the gods go out to patrol around the territory, and in the process of patrolling, they accompany the shrine chair, as the gods’ forerunner and guard, that is, the general. The generals with the connotation of the formation reflect the religious beliefs and folk culture connotations of Fujian and Taiwan, and are the cultural forms that integrate multiple religions, various folk customs and various arts in the traditional culture created by the people of Fujian and Taiwan since the Ming and Qing dynasties. The original cultural birthplace area of Taiwan is Tainan Fucheng, and investigating the relevant cultural customs of the general government, and sorting, analyzing and verifying them, can help clarify, rescue, preserve and inherit the cultural operation of Taiwan’s common people and their religious activities. If the inductive analysis of marketing theories, combined with local forces, and the formulation of marketing strategies, the cultural industry and religious activities of the generals can be activated; The effective inventory of resources will definitely be beneficial to the promotion of Jiangye’s cultural activities and the way of handling temple fairs and celebrations.