In transmedia storytelling research, meme literature is considered a form of transtext that supports the core text system. In recent years, the once highlydeveloped trend of fictional “gourmet writing” about imaginary food has shifted to the emergence of “transmedia food,” which emphasizes body senses and narrative design. From this perspective, the present study used A Game of Thrones: A Song of Ice and Fire and 220 blog posts with images as samples for a multimodal discourse analysis to investigate the (food) products of transformation and representation strategies (of text) employed by creators of derivative memes. The findings indicate that, firstly, interactive narratives require the meme creators to integrate literary experiences with food ingredients and the sensorial associations. Secondly, the transformation process must correspond to easily available food/media materials in the daily cooking skill scenarios. Thirdly, the creators must be able to integrate their transmedia memories to construct a “synchronic system” for the food they tried to recreate or a “diachronic system” for the universe of the novel for the authentic recreations of the mythical food described in the novel. Fourthly, the creators employed multimodal resources to represent the food described in textual memes,with the aim of demonstrating their own creativity, prompting wider responses from online interpretive communities, and encouraging the creative energies of transmedia food.