善與「俄」：俄烏戰爭中澤倫斯基推文言說框架與戰爭傳播策略研究

The Goodness and the Wickedness: A Study of Discourse Frame and War Communication Strategy of Zelenskyy’s Tweets in the Russia-Ukraine War

本研究從框架理論與敘事分析出發，探討俄烏戰爭中烏克蘭總統澤倫斯基於官方推特（Twitter）公開推文的主題及其言說策略。資料蒐集時間為2022 年2 月24 日至11 月13 日，總計447 則推文。經隱含狄利克雷分布（Latent Dirichlet Allocation，簡稱LDA）主題模型分析後發現，澤倫斯基推文的主題框架可分為：1. 人道主義迫害、2. 援助與抵制、3. 與烏克蘭同一陣線。進一步檢視其敘事架構後發現澤倫斯基在善惡歸納、道德評價和行動方案等面向，彰顯戰爭歸因與烏克蘭國家／人民價值，並且表達烏國訴求和利益，更藉由「口號」連結其目的與主題框架，進而爭取國際輿論支持。

 

This study employed framing theory and narrative analysis to explore the themes and discourse strategies of the Ukrainian President Zelenskyy’s public tweets on his official Twitter account during the Russia-Ukraine War. The data was collected from February 24th to November 13th, 2022, with a total of 447 tweets. After employing the Latent Dirichlet Allocation (LDA) topic modeling analysis, the study found that the thematic framework of Zelenskyy’s tweets can be categorized into three main topics: 1. humanitarian persecution, 2. aid and boycott, and 3. solidarity with Ukraine. Upon further examination of the narrative structure, the study found that Zelenskyy emphasized war attribution and Ukrainian national/people’s values in terms of good vs. evil induction, moral evaluation, and action plans. In addition, Zelenskyy expressed Ukrainian demands and interests while connecting his purpose and thematic framework with “slogans” to gain support from the international community.