社群編輯如何架構第四次臺海危機？從情緒─認知框架觀點出發

How Do Social Media Editors Frame the Fourth Taiwan Strait Crisis? An Affective-Cognitive Framing Perspective

本研究結合情感可供性與框架整合過程模型，探討社群編輯如何形塑第四次臺海危機及其框架效應。收集臉書新聞粉絲專頁社群編輯貼文，共6,145筆，透過LDA（Latent Dirichlet Allocation）主題模型分析判定新聞框架。研究發現：第一，臉書社群編輯建構解放軍軍演、緊張局勢、裴洛西訪臺、美中臺關係、臺海問題、經濟影響與各界反應七個新聞框架；其次，裴洛西訪臺和緊張局勢框架分別引起最高比例的大心反應和怒反應；第三，裴洛西訪臺框架具有高度競爭效應，同時有較高的怒反應與大心反應。本研究貢獻在於拓展框架者、框架效應的意涵，並運用真實世界的臉書後設資料，發展情緒─認知框架的概念，填補框架理論的研究缺口。

 

Based on the theories of affective affordance and integrated process model of framing, this study examined how social media editors framed the Fourth Taiwan Strait Crisis and the associated framing effects. The study collected 6,145 related news postings on Facebook and used LDA topic modeling to identify news frames. Findings indicate that seven news frames were constructed by social media editors. The frames include “military exercises of People’s Liberation Army,” “heightened tensions,” “Pelosi’s visit to Taiwan,” “the triangular relations among U.S., China, and Taiwan,” “Taiwan Strait issues,” “economic impact of the visit,” and “responses to Pelosi’s visit.” Furthermore, the frames of “Pelosi’s visit to Taiwan” and “heightened tensions” elicited the highest number of love reactions and angry reactions, respectively. The study also found that the frame of “Pelosi’s visit to Taiwan” elicited both a higher number of love reactions and angry reactions, indicating the presence of the effects of framing contests. The current study contributes to framing theory by extending the concepts of frame builders and framing effects. Moreover, the study fills the research gap in framing theory by introducing the concept of “affectivecognitive framing” developed from the analysis of real-world metadata from Facebook.