This paper aims to identify the socio-political contexts in which the American English loanword lose face was borrowed from Mandarin Chinese diū liǎn丟臉 ’lose face’. Aside from focusing on the context of initial borrowing, it attempts to detect adaptations in the pragmatic meaning undergone throughout its adoption into American English. A diachronic linguistic anthropological approach outlined by Wortham and Reyes (2015) is used to analyze the usage of lose face in 31 articles of The New York Times newspapers. Four main stages of socio-political context are identified, in which the context of use of lose face travels out of China into international and American politics. Additionally, the pathway of pragmatic value for lose face is first a marked association with the maintenance of peace or a trigger for war, then an unmarked association with politics in general as the loanword became more integrated into American English. The findings contribute to the understanding of borrowing from culturally subordinate to culturally dominant languages in cases of relatively little language contact.