新聞如何再現老人:以臺灣《蘋果新聞網》之框架與內容分析為例

Representations of Older Adults in the News: A News Framing and Content Analysis of Taiwan’s Apple Daily

為探討我國報紙媒體新聞在對長者相關報導中，呈現何種形象以及報導框架趨勢，本研究以《蘋果新聞網》2015年6月1日至2017年5月31日老人相關新聞為研究樣本，將老人相關新聞分為四大類框架進行分析:時勢所趨框架、社會問題框架、轉機或契機框架以及醫療框架，其中社會問題框架再進一步區分出兩個子框架，含一般社會問題，以及「老人為弱勢族群」之框架。研究發現，《蘋果新聞 網》以社會問題框架報導老人為最多數，報導中以負面形象呈現較多，對於不同性別之描述亦有差異，且占一成的老人新聞為置入性行銷內容，建議新聞媒體應更重視老人相關新聞之資訊品質。

 

This study analyzed news coverage of older adults in The Apple Daily from June 1, 2015 to May 31, 2017 to elucidate how newspapers represent older adults in Taiwan. The study divided the subject of news articles into four categories: trends, social problems, health, and new opportunities. The results indicate that numerous articles related to older adults are framed as negative and highlight social problems. The articles also represent older men and women differently. Approximately one-tenth of the articles are native advertising. This study also provided suggestions for news media to improve the quality of their information regarding older adults.