民粹國家領導人及其線上防疫傳播之研究：以新冠疫情下菲律賓總統杜特帝的臉書為例

Populist Leader's Online Communication During the COVID-19 Pandemic: A Case Study on Philippine President Duterte's Facebook

本文旨在探討新冠疫情（COVID-19）全球大流行下，民粹主義國家領導人是如何利用社群媒體來傳播訊息？透過分析菲律賓總統杜特帝的社群媒體使用，研究發現他的防疫民粹主義傳播風格有四，包括：（1）訴求人民的傳播方式有所改變；（2）打擊菁英和反建制的特色消失；（3）唯一的共同敵人是COVID-19；（4）寄望中國疫苗。結論進一步指出，杜特帝高度表揚自己的防疫政策、規劃和官員，以及透過違背民主價值觀的方式進行表述，恐形成一種防疫民粹威權主義。

 

This article aims to explore how populist national leaders use social media to communicate with people during the COVID-19 pandemic. By examining Philippine President Duterte’s use of social media, the researcher identified four populist communication styles in his pandemic prevention and control messages: (1) The way to "appeal to the people" has changed; (2) The anti-elite and antiestablishment messages have disappeared; (3) COVID-19 is defined as the only common enemy to people; (4) A hope is constructed for people that the solution to the pandemic has to rely on the aid of Chinese vaccines. Findings of the research indicate that Duterte’s online populist messages were full of self-praising of his own pandemic control policy, his plans, and his officials. However, since Duterte’s messages were still expressed in the styles that violated the values of democracy, it is afraid that a kind of populist authoritarianism was formed in the name of pandemic prevention and control.