| 英文摘要 |
Pop concert tourism has become an important segment of urban event-based tourism in Asia, yet existing research has predominantly focused on Western contexts and psychological motivations, overlooking destination-level attractiveness. This study addresses this gap by examining the destination attractiveness of pop concert tourism in Taiwan from a demand-side perspective. It advances a country-specific framework that integrates venue-level and destination-level attributes, extending traditional tourism attractiveness models into the concert tourism context. Results show that while performers trigger travel decisions, functional dimensions, particularly amenities and accessibility, play a more decisive role in shaping overall destination attractiveness. Highly rated attributes, including convenient transport, clear signage, and effective staff assistance, highlight the importance of logistical efficiency and infrastructure readiness in high-density Asian cities. In contrast, VIP services and promotional activities were viewed as less influential, suggesting that concert-goers value seamless and reliable urban experiences over supplementary marketing features. The study concludes that cities such as Taipei and Kaohsiung should move beyond venue-centric planning toward integrated, concert-friendly urban strategies. Investment priorities should emphasize transportation connectivity, venuecity integration, crowd management systems, and essential comfort infrastructure. Cross-sector collaboration among tourism authorities, transport agencies, and event organizers is crucial to mitigating congestion, enhancing visitor satisfaction, and ensuring sustainable growth. Strategically, positioning cities as reliable and concert-friendly destinations may be more effective than focusing primarily on exclusivity or marketing intensity. |
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