基於博弈論組合賦權的博物館雲端展覽平臺系統設計評價與應用策略

Design Evaluation and Application Strategy of Museum Cloud Exhibition Platform System Based on Game Theory Combination Weighting

博物館雲端展覽是博物館面向公眾提供的數位產品，能打破時空限制，提升博物館傳播與公共文化服務能力。鑒於該平臺使用者使用率不足之問題，以體驗經濟視角，採取博弈論組合賦權對其開展專門性研究，旨在建立相應的評價體系與設計策略。首先基於已有研究，對博物館雲端展覽進行概念梳理，並建立體驗經濟導向下的設計目標。其次提取博物館雲端展覽平臺系統設計評價指標，以探索性因素分析構建評價指標層次，包括視覺表達、交互原則、運作基礎、使用者參與以及品牌彰顯五個層面。隨後以博弈論組合賦權為主導，融合分析層級程序法下的主觀權重以及熵權法下的客觀權重，以組合權重建立博物館雲端展覽平臺系統設計評價體系，並結合體驗經濟思維創設博物館雲端展覽平臺系統設計策略模式，最終以南京博物院為例進行設計實踐與案例驗證；案例整體評價良好。證明研究成果具備指導性。本研究證明了體驗經濟理論對博物館發展的指導價值，以及博弈論組合賦權在設計評價研究中的積極作用，能為相關人員提供設計參考，以此提升開發效率，發揮平臺優勢。

Museum cloud exhibitions, as digital products offered by museums to the public, break spatiotemporal constraints and enhance the dissemination and public cultural service capabilities of museums. In view of the low user utilization rate of such platforms, this study conducts specialized research from the perspective of the experience economy, employing game theory combination weighting to establish a corresponding evaluation system and design strategy. First, based on existing research, the concept of museum cloud exhibitions is clarified, and design objectives guided by the experience economy are established. Next, evaluation indicators for the platform system design are extracted, and a hierarchical evaluation framework is constructed through exploratory factor analysis, comprising five dimensions: visual expression, interaction principles, operational foundation, user participation, and brand prominence. Subsequently, a game theory combination weighting method is applied, integrating subjective weights derived from the Analytic Hierarchy Process (AHP) and objective weights from the Entropy Weight Method (EWM), to establish a comprehensive evaluation system for museum cloud exhibition platforms. The evaluation indicators are assigned importance star ratings, and a system design strategy model are formulated based on experience economy thinking. Finally, the Nanjing Museum is used as a case study for design practice and case verification. The case received a favorable overall evaluation, indicating that the research results. The study demonstrates the guiding significance of experience economy theory in museum development and the efficacy of game theory combination weighting in design evaluation research. The findings provide design references for stakeholders to improve development efficiency, and leverage platform advantages.