川普總統對國際傳播之影響

The Impact of President Trump on International Communication

美國總統川普以「讓美國再次強大」（Make America Great Again，MAGA）為競選主軸在2025年再度當選，他強調關稅戰，透過強硬姿態和積極宣傳，強化美國在全球經貿易中的優先性，也帶來了國際傳播的再轉向。川普身為美國總統，加上談論關稅戰等內容每每勁爆，引起國際關注。以一人之敢言而影響國際傳播，川普總統可謂空前。
回顧來看，當代國際傳播發展至今已有百年，最早是第一次世界大戰及隨之而來的國際宣傳模式，第二次世界大戰之後發展出來以美國為中心的國際傳播模式，其後第三世界國家與批判學者批評這是文化帝國主義、媒體帝國主義，呼籲國際傳播應該是不同文化之間的互相尊重、求同存異。美國則籍由新自由主義與全球化等訴求而強化美國的中心地位。儘管學者主張國際傳播應該要「去西方化」、「國際化」，但是川普總統再度上任之後的作為，似乎讓國際傳播更加以美國為中心，開啟全新的研究挑戰。

With ''Make America Great Again'' (MAGA) as his primary campaign theme, Donald Trump was re-elected as President of the United States in 2025. By emphasizing tariff wars and employing a hardline stance coupled with aggressive propaganda, he has reinforced the priority of the U.S. in global trade and triggered a ''re-turn'' in the landscape of international communication. As President, Trump’s provocative rhetoric—particularly regarding trade wars—consistently captures global attention. His ability to shift the trajectory of international communication through the outspokenness of a single individual is arguably unprecedented. Looking back, the development of modern international communication spans over a century. It originated with World War I and the subsequent models of international propaganda. Following World War II, a U.S.-centric model emerged, which was later criticized by Third World nations and critical scholars as ''cultural imperialism'' and ''media imperialism.'' These critics called for a model based on mutual respect and ''seeking common ground while reserving differences'' between cultures. Conversely, the U.S. reinforced its central position through the narratives of neoliberalism and globalization.
Despite scholarly arguments for the ''de-Westernization'' and ''internationalization'' of the field, President Trump’s actions since returning to office appear to have made international communication more U.S.-centric than ever. This phenomenon warrants further academic investigation.