電子遊戲玩家對遊戲角色圖像內蘊涵的「政確」認知與接受度比較

A Comparative Study on Gamers' Perception and Acceptance of ''Political Correctness'' in Character Visual Design

本索尼PlayStation Publishing LLC和Firewalk Studios推出的第一人稱射擊遊戲《星鳴特攻》（Concord）因其多元共融的角色設計而引發玩家反彈，遊玩人數低迷。此現象與Ubisoft的《刺客教條：暗影者》和SHIFT UP Corporation的《劍星》等遊戲相似，均引起政治正確相關討論。雖然「政治正確」旨在促進社會包容與公正，但過度追求可能導致玩家對角色的認同感下降。本論文透過感性工學模型，收集40位受測者對「政確」元素的看法，並進行印象評價實驗，結果顯示遊戲角色的政治正確程度與玩家支持度呈負相關，並且年長及經驗較豐富的玩家對政治正確更為敏感。

Recently released by Sony PlayStation Publishing LLC, the first-person shooter Concord features numerous DEI (Diversity, Equity, and Inclusion) elements in its character designs, resulting in player backlash and declining engagement. This study employs Kansei Engineering to analyze how politically correct character designs influence gamers' perceptions.
After collecting feedback from 40 participants, we created 10 politically correct character samples for comparison with existing characters. An experiment with 111 participant s revealed a negative correlation between a character's political correctness and player support, with male and older gamers showing heightened sensitivity. Desktop users preferred slender characters, while handheld gamers favored androgynous, diverse-gender designs.