高雄市公車營運管理數位化系統建置策略分析

Strategic Analysis of the Digitalization System for Bus Operation Management in Kaohsiung

本研究以高雄市為對象，針對公車營運管理數位化系統之建置策略進行探討，旨在提升地方政府公共運輸治理的智慧化與數據化能力。面對現行資料分散、作業繁瑣與決策依據不足等挑戰，研究透過蒐集桃園、新竹及花蓮等城市之數位化案例，分析其系統架構與管理模式，並辦理多場次需求訪談與實務觀察，以歸納高雄市系統建置的核心策略與功能需求。研究成果建置七大功能模組，包括營運計畫書管理、公車站點管理、人民陳情分析、公車旅運分析、票證資料與GIS整合應用、資料庫管理及帳號權限控管等，藉由資料集中化、分析自動化及決策智慧化，提升交通局公車管理效率與精準決策能力。系統導入後，除可強化高雄市公車營運資料治理與決策支援外，亦建立智慧交通治理的重要基礎，對其他城市推動公共運輸數位轉型具有參考與示範價值。

This study focuses on Kaohsiung City and analyzes strategies for developing a digitalized bus operation management system aimed at enhancing innovative and data-driven governance in local public transportation. Facing challenges such as fragmented data sources, labor-intensive processes, and insufficient decision-making support, the research reviews digitalization cases from Taoyuan, Hsinchu, and Hualien to identify effective management frameworks and technical models. Through multiple stakeholder interviews and field observations, the study summarizes key strategies and system requirements for Kaohsiung’s implementation. The developed system comprises seven major functional modules, including operation plan management, bus stop management, complaint and case analysis, travel data analytics, ticketing and GIS integration, database management, and user authority control. By promoting centralized data management, automated analytics, and intelligent decision-making, the system significantly improves the efficiency and precision of bus operation oversight for the Kaohsiung City Government. The research not only provides a foundation for advancing innovative transportation governance in Kaohsiung but also serves as a valuable reference for other municipalities seeking to implement digital transformation in public transportation management.