| 英文摘要 |
This study aimed to explore the effects of different presentation formats of culturally themed board game manuals on elementary school students’reading comprehension and cultural literacy. Taking Tainan’s intangible cultural heritage, Fang-Fen-Niao(Red-Footed Kite,放粉鳥紅腳笭)Festival, as the theme, the researcher designed two types of manuals-a text-image integrated version and a text-only version-for a quasi-experimental study. The participants were fifty-five upper-grade students from a public elementary school in Tainan City, divided into an experimental group and a control group. Quantitative data were collected through reading comprehension tests, cultural literacy scales, and questionnaires on reading strategies and perceptions, while qualitative data such as classroom observations and student interviews were used for triangulation. The results showed that the text-image integrated manual outperformed the text-only version in reading comprehension, cultural literacy, and learning motivation, indicating that visual-verbal integration strategies had effectively reduced cognitive load, had enhanced comprehension efficiency, and had increased students’willingness for cultural engagement. The study suggested that future development of cultural learning materials should adopt integrated visual-textual designs to improve learners’reading performance and strengthen their cultural identity. |