探討VUCA時代中小型企業的敏捷設計策略

An Exploring of Agile Design Strategy for SMEs in the VUCA Era

在瞬息萬變的VUCA時代中，企業必須敏捷的進行產品創新與開發設計來因應市場的挑戰。因此如何靈活且快速地部署產品開發與設計策略，成為企業市場生存的重要議題。本研究之目的在探討中小型企業組織的敏捷決策，以及敏捷决策視角下的敏捷設計策略。本研究先以275家中小型企業為樣本進行問卷調查，透過集群分析將樣本企業劃分為四個不同的敏捷決策群組，包括：高效利用資源群、迅速響應變化群、組織管理創新群及靈活部署反應群，並初步分析這些群組中樣本企業的策略作法。然後，再由各敏捷决策群組中選取12家個案企業為研究對象，進一步分析並歸納出20項敏捷設計策略（Agile Design Strategy， ADS）。這些企業依照本身的資源條件，採用前述敏捷設計策略，達成了靈活的產品開發與設計，以面對VUCA時代之競爭與挑戰。本研究之發現，可提供企業內產品開發及設計組織相關人員參考運用。

In the dynamic VUCA era, organizations must adopt agile approaches to product innovation and design to respond to market challenges. Therefore, how to flexibly and rapidly deploy product development and design strategies has become a critical issue for enterprises seeking to survive in the market. The purpose of this study is to examine agile decision-making in small and medium-sized enterprises (SMEs) and to explore agile design strategies from the perspective of strategic agility. A total of 275 SMEs were surveyed. Through cluster analysis, the sample enterprises were classified into four different agile decision-making groups: Efficient Resource Utilization, Rapid Response to Change, Innovation in Organizational Management, and Flexible Deployment, and the strategic practices of these groups were preliminarily analyzed. Subsequently, 12 case enterprises were selected from each agile decision-making group from which 20 Agile Design Strategies (ADS) were identified and summarized. These enterprises adopted the ADSs according to their own resource conditions in order to achieve flexible product development and design and to cope with competition and challenges in the VUCA era. The findings of this study may serve as a reference for personnel involved in product development and design within enterprises.