應用內容分析與集群分析法評估台灣心理諮商所與心理治療所網站

Content Analysis and Cluster Analysis of the Websites of Counseling Clinics and Psychotherapy Clinics in Taiwan

研究目的：本研究探討台灣心理諮商所與心理治療所網站內容和類型。研究方法：研究對象為39家合格立案心理諮商所與心理治療所網站，參考Angehrn的ICDT虛擬空間模型四個構面觀點，蒐集心理諮商所與心理治療所網站資料，再以內容分析與集群分析法進行評估。研究結果：1.心理諮商所與心理治療所網站內容較重視「虛擬資訊」與「虛擬溝通」，較少使用「虛擬交易」和「虛擬配銷」的功能；2.以「服務說明」、「所方簡介」及「交通資訊」三項資訊的提供最多，而「人才招募」、「優惠活動」提供最少；3.以「聯絡方式」、「線上留言」及「E-mail信箱」三項溝通的提供最多，「線上預約」的功能並不普及；4.有「線上預約」與「出版品」配銷功能，出版品均為所長的著作；5.整體而言，39家網站包含「多元發展」、「淡化資訊」及「資訊溝通」三種類型；其中，心理諮商所網站包含「淡化配銷」、「多元發展」以及「資訊溝通」三種類型，而心理治療所網站包含「多元發展」、「資訊配銷」以及「淡化交易」三種類型。研究結論：心理諮商所與心理治療所網站內容須朝向多元化，也需多運用交易和產品配銷功能。

Purpose: This study examined the contents of counseling clinics’ and psychotherapy clinics’ websites in Taiwan. Methods: The targets of investigation were the websites of 39 certified counseling clinics and psychotherapy clinics in Taiwan. The 4 virtual spaces of the ICDT model (information space, communication space, distribution space, and transaction space), were used to categorize the contents of the websites, which were then analyzed with content analysis and cluster analysis. Results: The results revealed: 1) the websites focus on information and communication rather than transaction and distribution; 2) the websites provide the best information on how to get help, introduction to their operations, and directions, and least on career and promotions; 3) some sites have the function of online reservations, but it is not common; 4) some sites distribute publications, which are all the works of the clinic directors; 5) the counseling clinic websites fell into 3 types: resourceoriented, communication-oriented, and transaction de-emphasized. The psychotherapy clinics websites could also be categorized into 3 types: multi-oriented, resource-oriented, and distribution de-emphasized. Conclusions: Counseling clinics’ and psychotherapy clinics’ website contents should move toward service diversification to provide transaction and distribution services.