「讓世界看見台灣」：《斯卡羅》與《茶金》的國族性敘事

'Let the World See Taiwan'': Exploring the Narratives of Taiwaneseness in Seqalu: Formosa 1867 and Gold Leaf

近年來「讓世界看見台灣」成為各領域的熱門詞彙，較少被注意到的是台劇的角色。本文將《斯卡羅》與《茶金》視為台劇邁向國際的期待下，凝聚國族認同並行銷台灣品牌的代表性文本，透過文化取向的敘事分析探討其產製條件、國族性的再現及敘事策略。本文在國家文化工程、文化國族主義與影視跨國化交織的脈絡下，審視這兩個文本的論述形構，論證它們如何透過「多元文化主義」與「海洋國家」的敘事來展示台灣，同時探討其論述建構的局限。

In recent years, the phrase“Let the world see Taiwan”has gained popularity across various domains in Taiwan, yet the role played by Taiwanese TV dramas has received less attention. This article uses Seqalu: Formosa 1867 and Gold Leaf as case studies, viewing them as works that consolidate national identity and showcase Taiwan's representative characteristics, with the expectation of their potential to go global. Adopting the cultural approach to narrative analysis, I analyze their production conditions, representations of Taiwaneseness, and narrative strategies. By examining these two texts' discursive formation within the interconnected contexts of state-led cultural engineering, the participation of cultural nationalists, and the transnationalization of television, I argue that they employ the discourses of multiculturalism and maritime nation to highlight Taiwan's unique features. I also reveal the limits of these discursive constructions.