超越平台限制：地圖法、非平台資料與數位反身性之使用經驗探究

Beyond Platform Limitations: The Mapping Method, Non-Platform Data, and an Exploration of Digital Reflexivity in User Experience

本研究針對數位平台在捕捉跨平台行為與使用者主體經驗上的結構性限制，提出一套整合地圖繪製與敘事訪談的資料方法。藉由視覺化再現，將使用感知與平台互動經驗轉化為可分析文本，補足數據資料難以呈現之「觀看的我—意識—行動的我」使用者經驗，揭示了「使用者不等於使用之人」下的策略性適應與數位反身性動態，為後平台研究提供新的觀察架構。本研究有效突破平台數據遮蔽，深化對數位經驗複雜性及使用者能動性的理解。

This study addresses the structural limitations of digital platforms in capturing cross-platform behaviors and user subjectivity by proposing a data collection method that integrates map drawing and narrative interviews. Through visual representation, this method transforms users' perceptions and platform interaction experiences into analyzable texts, supplementing data that platforms struggle to present regarding the ''I who watches—who is aware—who acts'' user experience. It reveals strategic adaptations and digital reflexivity dynamics where ''the user is not the person who uses'', offering a novel observational framework for post-platform studies. This research effectively breaks through platform data obfuscation, deepening the understanding of complex digital experiences and user agency.