韓國法政策觀點：Web 3.0時代下Webtoon的產業應用模式

Industrial Applications of Webtoons in the Web 3.0 Era: A Korean Legal Policy Approach

近10年韓國的內容產業在世界得到巨大的成功，強調內容的IP（Intellectual Property，智慧財產）化與跨域互通，打破了傳統媒介的界線，小說、漫畫、電視劇、電影之間環環相扣。為了讓韓國原創漫畫走向世界，成立「韓國漫畫影像振興院」後，根據MZ世代手機閱讀習慣捨去「頁漫」模式而開發出新的：「條漫」、商業模式「Wait Or Pay」和讀者群。更透過數據平台後台經營，讓編輯、營運、行銷到設計得到最精準的反饋；企劃、編劇、繪製、上色的業內產業分工，也讓產能達到最大。旗下網漫作品推廣IP影視化後，不僅能提高平台的知名度與點擊率，亦可回饋到製作公司、作者。
面對知識經濟時代來臨，Web3.0、Blockchian、Metaverse成為顯學，而內容產業和數據資訊則是最重要的生產資源，韓國政府擬定由民間主導計畫、政府支援的發展體系欲形成一個以創新為導向的創意型經濟體系。本文將以韓國法政策觀點分析韓國Webtoon的產業應用模式，希冀給予臺灣未來發展內容產業時作為借鑑比較。

Over the past decade, South Korea's content industry has achieved remarkable global success. Following the establishment of the Korea Manhwa Contents Agency (KOMACON), the industry moved away from the traditional page-based comic format to cater to the mobile reading habits of the MZ Generation. This shift gave rise to the innovative webtoon format known as vertical scrolling comics, as well as new business models such as ''Wait or Pay'', along with a redefined readership base.
Backed by advanced data-driven platforms, the industry enables precise feedback loops across editing, operations, marketing, and design. Within the production ecosystem, a highly specialized division of labor—spanning planning, scripting, drawing, and coloring—has significantly optimized output capacity. Once webtoon IPs are adapted into visual media, they not only boost platform visibility and traffic but also generate reciprocal value for production companies and original creators.
In the face of the emerging knowledge economy, Web 3.0, blockchain, and the metaverse have become key paradigms. Content and data have now become the most crucial production resources. The South Korean government has formulated a policy framework that encourages private sector-led innovation with public sector support, aiming to build a creative economy driven by innovation.
This paper adopts a legal and policy-based perspective to analyze the industrial application model of Korean webtoons, offering insights and comparative reflections for Taiwan's future development of its content industry.