八仙樂園塵爆事件相關責任方危機溝通之探討

A Study on Crisis Communication between Responsible Parties in the Formosa Fun Coast Water Park Dust Explosion Event

本文的研究目的有三：一是探討同時有兩個危機責任方在「八仙塵爆」事件中，公眾認為其所承擔的危機責任程度。其次為探討八仙樂園及瑞博公司於此危機事件裡所採取的回應策略是否達到修護效果？公眾有何不同看法？再者是探討公眾對此二危機責任方其危機溝通效果是否隨時間的推移而有所改變。為達研究目的，筆者以貫時性研究法進行問卷調查，並獲得具信、效度的結果以解答疑惑。同時，亦提出本文的研究限制與未來建議，期使相關研究成果能更臻完善而得以應用於危機管理實務。

This study aims to find answers to three questions: First, to what extent does the public believe that the two parties responsible for the Formosa Fun Coast Water Park dust explosion crisis: Formosa Fun Coast Water Park and Juipo International Marketing Co. should be held accountable, respectively? Second, does the public consider their response strategies to be effective? What are the public’s opinions? Third, do the public’s perceptions of the effects of said parties’crisis communication change over time? To achieve its objectives, this study conducted a questionnaire survey using the longitudinal method, and obtained valid and reliable results. Research limitations and suggestions for future research are also provided, with the aim being to improve relevant research results and make them applicable to crisis management practice.