閱讀產業通識課程的跨域取向——編輯工學概念初探

Interdisciplinary Approach to General Education Courses in the Reading Industry: An Initial Exploration of Editorial Engineering Concepts

與閱讀相關的產業，一直是一國的文化力、軟實力指標，大學正可由此著手，培養一群理想的產出者與消費者。本論文以元智大學通識教學部「閱讀產業與文化傳播」、「閱讀產業鏈的導覽與探索」課程為例，嘗試以產業鏈上下游一體的概念設計課程，跳脫以往編採、設計、出版、流通、銷售各端的分野，建構跨域補位甚至創造新位置的能力，並呈現其成果。
實驗中最重要的觀念，即是「編輯」，此處所指並非傳統概念，而是將資訊按各種需求重新排列，以產生新的意義。新時代的閱讀產業，重點在於高效率的知識整理。「編輯工學」一詞，創造人為日本學者、文化事業經營者松岡正剛，從書籍的出版、書目的編排、書店與圖書館的選書與空間分布，乃至個人知識地圖、生活方式等等，無一不可用編輯重新觀看，放到大學的課程設計與學習方式，同樣可有所發揮。本文也透過實地訪查，以近畿大學與松岡氏之編輯工學研究所合力之成果「Academic Theater」作為案例，分析編輯工學對大學生閱讀概念與習慣的影響，以及在此場域中的種種實驗。

Industries related to reading have long served as indicators of a nation's cultural strength and soft power. Universities are well-positioned to take this as a starting point to cultivate a new generation of ideal content producers and consumers. This paper uses two courses from the General Education Department at Yuan Ze University—''Reading Industry and Cultural Communication'' and ''Guided Exploration of the Reading Industry Chain''—as case studies to explore curriculum design based on an integrated upstream-todownstream model of the reading industry. The goal is to move beyond the conventional segmentation of editing, design, publishing, distribution, and sales, and instead build interdisciplinary competencies that fill gaps or even create new roles within the industry, while also presenting the outcomes of such an approach.
At the heart of this experimental curriculum lies the concept of ''editing''—not in the traditional sense, but as the reorganization of information according to various needs to produce new meanings. In the modern reading industry, the focus is on the efficient organization of knowledge. The term“editorial engineering”was coined by Japanese scholar and cultural entrepreneur Seigow Matsuoka. His approach considers everything—from book publishing, bibliographic arrangement, and bookshop/library curation and spatial planning, to personal knowledge maps and lifestyle design—as subjects that can be reinterpreted through editorial thinking. This same approach, when applied to university course design and learning models, can yield substantial benefits.
This paper also includes field research, using the collaborative project“Academic Theater”, developed by Kinki University and Matsuoka’s Editorial Engineering Institute, as a case study. It analyzes how editorial engineering influences university students’reading habits and conceptual understanding of reading, as well as the various experimental practices that emerged in this academic space.