遊客對台北市立動物園環境知覺之研究

A Study on Visitors' Environmental Perception of Taipei Zoo

本研究旨在探討遊客對於台北市立動物園之環境知覺，藉以了解遊客在園區環境系統中的心理歷程，包括認知、感情、釋義與評估等，如何影響其對環境訊息的處理。研究以曾參訪台北市立動物園的遊客為對象，採用便利抽樣方式進行問卷調查，共回收205份問卷，剔除無效問卷後，取得有效樣本數202份。資料分析運用敘述性統計與重要度－表現分析法（Importance-Performance Analysis, IPA），以評估遊客對園區環境的感知與需求。研究結果顯示，「園區內公廁數量不足」、「動物的活力狀態不佳」以及「展示區環境的清潔與管理需改善」為台北市立動物園最需優先改善的目標。本研究指出了台北市立動物園環境中需優先改善的要點，提供園區管理者在資源分配與策略調整上的參考，期望為未來相關管理策略與資源分配提供參考依據。

This study aims to explore visitors' environmental perception of Taipei Zoo to understand their psychological processes within the zoo's environmental system, including cognition, emotions, interpretation, and evaluation, and how these factors influence their processing of environmental information. The study targets visitors who have previously visited Taipei Zoo and employs a convenience sampling method for questionnaire distribution. A total of 205 questionnaires were collected, with 202 valid responses after eliminating invalid ones. Data analysis was conducted using descriptive statistics and the Importance-Performance Analysis (IPA) method to assess visitors' perceptions and needs regarding the zoo's environment. The results indicate that ''insufficient restroom facilities within the zoo,'' ''poor vitality of the animals,'' and ''the need for improved cleanliness and management of animal enclosures'' are the most critical areas requiring immediate improvement. This study highlights key environmental issues in Taipei Zoo that need priority attention and provides a reference for zoo management in resource allocation and strategy adjustments, aiming to serve as a basis for future management strategies and resource distribution.