策略創新量表之發展與驗證

Developing and Validating of a Strategic Innovati on Scale

在全球激烈競爭的市場環境下，企業藉由策略創新能為顧客創造新價值，並增加企業的競爭優勢。根據過去策略創新的研究，大多屬於概念性或個案探討的文章，量化研究的策略創新焦點多在企業功能/作業層次，忽略了策略創新的總體面向。因此，本研究整合過去相關文獻，提出策略創新的三個構面，包括重新概念化商業模式、重新形塑市場競爭、顧客價值創新，並加以發展策略創新三構面之量表。本研究以台灣上市公司作為研究對象，透過問卷調查法，取得100份有效樣本，利用結構方程式模型（SEM）進行量表信度與效度的驗證。根據本研究結果產生共13個衡量題項的量表。本量表的完成，不僅有助於後續策略創新研究之進行，也可提供給實務界評估本身策略創新的參考。

In a fierce competition market environment, companies are facing market saturation problems, resulting in meager profits and stagnant company revenues. Through strategic innovation, enterprises can create new value for customers and increase their competitive advantage. According to the previous research on strategic innovation, most of them are still conceptual or case study articles. Moreover, the focus of strategic innovation in quantitative research is mostly at the enterprise functional/operational level, while ignoring the overall orientation of strategic innovation. Therefore, this study integrates the discussion of strategic innovation in the previous literature, and proposes the three dimensions of strategic innovation, including reconceptualization of business models, market competition re-molding, and customer value innovation, and further develops the strategic innovation scale. This research takes Taiwan-listed companies as the research object, obtains 100 valid samples through the questionnaire survey method, and uses the structural equation model (SEM) to verify the reliability and validity of the scale. According to the results of this research, a scale of 13 measurement items is generated. The completion of this scale will not only help the subsequent research on strategic innovation but also provide a reference for the practitioners to evaluate their strategic innovation.