| 英文摘要 |
In the digital era, the wedding photography industry faces new challenges. Traditional approaches to wedding photography are increasingly unable to meet the younger generation’s demand for unique and personalized experiences. With the rise of digital platforms and shifting consumer values among newlyweds, integrating cultural and creative (C&C) thinking and digital technologies into services and artistic production has become a critical issue for traditional industry players. This study explores the cultural and creative trends in the wedding photography industry in the context of the digital age, as well as their impact on the industry. First, the research analyzes how the digital era is reshaping the wedding photography sector, including the emergence of digital platforms and the transformation of consumer attitudes, which have prompted industry practitioners to place greater emphasis on online marketing and customer engagement. Moreover, government support for the cultural and creative industries has facilitated the growth of related events such as local wedding festivals, providing wedding photography businesses with opportunities to engage with clients in innovative ways and enhance their brand visibility. The incorporation of C&C thinking enables photographers and studios to offer more creative and distinctive services, thus attracting a broader clientele. This study investigates how C&C concepts are applied within wedding photography and analyzes the broader implications of such integration for the industry. |
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