探討國際電動車平台之價值創造與競爭優勢

A Discussion on the Value Creation and Competitive Advantages of the International Electric Vehicle Platform

為掌握國際電動汽車市場商機，我國鴻華先進公司成立MIH開放式平台，聚集台灣ICT產業軟硬體業者及海外合作廠商共同投入電動車的研發與製造。本研究目的為探討影響電動車平台國際競爭優勢之關鍵因素，以國內MIH平台和當前最具競爭優勢的特斯拉電動車平台為主要個案，廣泛蒐集次級報導資料結合相關文獻進行質性研究，歸納出平台領導者之資源與能力、平台運作機制、創新速度與生態系豐富四者為影響電動車平台價值創造、進而帶來平台競爭優勢之關鍵因素。研究建議MIH平台應積極建立軟體優勢並以少量多樣的模組化來滿足市場需求。

To seize upon business opportunities in the international electric vehicle(EV) market, Foxtron Inc. established the MIH platform with the hope that Taiwanese ICT industrial manufacturers and overseas partners will be able to collaborate in the research and production of electric vehicles. The goal of this research was to explore key factors affecting the international competitive advantages of EV platforms. Using the MIH and Tesla EV platforms as primary case studies, this study utilized a combination of secondary data collected from multiple sources and extant literature to conduct a qualitative analysis. This study determined that the resources and capabilities of platform leaders, the mechanisms of each platform, the speed of innovation, and the richness of the ecosystem are the key factors creating value for and providing an international competitive advantage to the EV platform. This study suggests that the MIH platform should proactively establish software advantages and meet market demands through the utilization of diversified modules.