國際企業國際創新能力之探討──以IKEA為例

The Discussion on the International Innovation Capability of International Enterprises-Using IKEA as an Example

IKEA以瑞典風格著稱，然而該公司在世界各國所積極從事的創新活動也令人驚豔，是以本研究欲探討IKEA創新成果如此豐碩的原因。經採取質性研究方法進行廣泛的資料蒐集與分析，本研究發現IKEA具有多國優勢並積極回應國際市場環境需求，其管理高層積極推動創新的組織文化、超前佈署新科技、掌握最新的海外市場資訊與消費文化、且運用各國子公司與當地機構進行跨國與異業合作，因而在產品與服務創新、流程創新、行銷創新乃至於事業創新皆有傑出的成果，有利於企業的國際競爭力與永續發展。

IKEA is known for its Swedish style. However, the company’s active innovation activities in countries around the world are also amazing. Therefore, this research intended to explore the reasons why IKEA’s innovative results were so fruitful. The study was a qualitative research in which the researchers collected a considerable amount of data for analysis. The results showed that IKEA had multinational advantages and actively responded to the demands of the international market. The top management team kept promoting the innovative organizational culture, applying the new technology deployment, updating the international consumer trends, and using overseas subsidiaries for cross-border and cross-industry cooperation with local institutions. Therefore, there were excellent results in the product innovation and the creative marketing strategies. The benefits help provide the company with better capacity and development for further competition.