國際貿易華語教材分析研究－－以《新時代經貿漢語口語：用漢語做貿易》為例

Study of Analysis on Chinese Textbook for International Trading—Taking ''NEW ERA SPOKEN CHINESE FOR ECONOMY&TRADE'' as an example

目前商務華語教材的出版趨勢多數仍針對「一般商務華語（Chinese for General Business Purpose）」，「專業商務華語（Chinese for Specific Business Purposes）」的相關研究成果則不多。此外，專業華語與專業商務的跨領域研究尚鮮少，亦影響商務華語的擴展速度。近期2022年4月由中國北京外語教學與研究出版社所出版的「貿易華語」領域教材，書名為《新時代經貿漢語口語：用漢語做貿易》。
一般商務華語教材，以面對面（Face to Face）為主要課文對話角色，強調華人商務文化教學、跨文化溝通等，每課之主題多元等說明商務的行為模式。
專業商務華語教材，即是《新時代經貿漢語口語：用漢語做貿易》內容著重貿易實務中的溝通模式，以遠距溝通為中心，不碰面進行商務交際活動、內文之關鍵詞中英混用，且與華人社會文化相關性較低。每課主題之間具連結性，與貿易工作順序相似。
本研究所分析之教材《新時代經貿漢語口語：用漢語做貿易》，在台灣教學現場並不常見，也尚未有該教材相關之研究。因此，本研究將探討一般商務華語教材和該教材差異，及該教材的教材特點，如主題編排原則、詞彙及專業領域詞彙。

Current trends in the publication of business Chinese textbooks mainly focus on“Chinese for General Business Purposes,”with significantly fewer studies dedicated to“Chinese for Specific Business Purposes.”Furthermore, interdisciplinary research combining Chinese for Specific Purposes and is Chinese for Specific Business Purposes limited, thereby slowly the develop of business Chinese. In April 2022, the Beijing Foreign Language Teaching and Research Press published a textbook in the domain of“Trade Chinese,”titled NEW ERA SPOKEN CHINESE FOR ECONOMY & TRADE.
General business Chinese textbooks typically employ Face-to-Face dialogues as the primary instructional format, emphasizing aspects of Chinese business culture, cross-cultural communication, and various business behavior models. Conversely, Chinese for Specific Business Purposes textbooks, such as NEW ERA SPOKEN CHINESE FOR ECONOMY & TRADE, prioritize communication models pertinent to trade practices, focusing on remote interactions, devoid of face-to-face dialog model. This text often combines Chinese and English keywords and has little to do with Chinese Business Culture. Interconnect content by subject in each class to reflect the sequential nature of trade work.
This study examines the NEW ERA SPOKEN CHINESE FOR ECONOMY & TRADE textbook, which is relatively uncommon in Taiwan’s Business Chinese Textbooks and has not been the subject of prior research. Consequently, this research aims to explain the distinctions between Chinese for General Business Purposes textbooks and this Chinese for Specific Business Purposes textbook, and analyze its characteristics, including thematic organization principles, vocabulary, and Professional vocabulary.