知覺道德風險對ChatGPT使用和滿意度的影響

The Effects of Perceived Ethical Risk on Use and Satisfaction of ChatGPT

隨著個人和企業大量應用ChatGPT，人們愈來愈重視ChatGPT應用潛在的負面風險。因此，本研究應用資訊系統成功模式架構，探討使用者的AI知覺道德風險和ChatGPT知覺道德風險對ChatGPT使用、滿意度和淨效益的影響。本研究採用線上問卷調查，回收有效問卷回收224份。PLS分析結果顯示: (1) ChatGPT資訊品質對使用ChatGPT具有顯著正向的影響；(2) ChatGPT資訊品質對滿意度具有顯著正向的影響；(3)使用ChatGPT對滿意度具有顯著正向的影響；(4)使用ChatGPT和使用者滿意度對淨效益具有顯著正向的影響；(5) AI知覺道德風險對ChatGPT的使用具有顯著負向的影響，但對滿意度沒有顯著影響；(6) ChatGPT知覺道德風險對ChatGPT使用和滿意度沒有顯著效果。研究結果提出建議和意涵供業者、相關權責機構和使用者參考。

With the massive adoption of ChatGPT by individuals and businesses, more attention is being paid to the potential negative harms of ChatGPT applications. Therefore, this study applies the Information System Success Model framework to investigate the impact of users' AI and ChatGPT, respectively, on the use, satisfaction, and net benefits of ChatGPT. In this study, an online questionnaire survey was used, and 224 valid questionnaires were collected. The results of PLS show that: (1) ChatGPT information quality has a positive effect on the use of ChatGPT significantly; (2) ChatGPT information quality has a positive effect on satisfaction significantly; (3) the use of ChatGPT has a positive effect on satisfaction significantly; (4) the use of ChatGPT and user satisfaction have positive effects on the net benefits significantly ; (5) AI perceived ethical risk has a negative effect on the use of ChatGPT while has no significant effect on satisfacion; and (6) ChatGPT perceived ethical risk has no effects on the use and satisfaction of ChatGPT. The results provide implications and suggestions for practitioners, related authorities and users.