臺南市問路店旅遊諮詢服務永續發展研究

本研究旨在探討臺南市民間組成的問路店旅遊諮詢服務的永續發展。透過708份問卷探討遊客對問路店的環境識覺和遊客空間行為，並通過店家的認同感和觀點深入探討對於問路店角色的理解，接著釐清臺南市觀光旅遊局在問路店政策和發展。研究方法有遊客和店家問卷調查，結果顯示遊客對於事的識覺較為重視，店家則是物的識覺，發現店家的地方感程度為第四層。還對13家問路店進行半結構訪談和與政府部門的焦點團體訪談，探討店家對問路店管理機制和多元化發展的看法，與觀旅局對於臺南品牌觀光與永續旅遊發展的潛力和挑戰。最後，研究根據永續發展的三大要素，提出問路店未來政策規劃和發展建議，旨在促進臺南觀光持續發展，實踐聯合國的永續發展目標。

This study investigates the sustainable development of Tainan’s community-based Visitor Information Centers, also known as“Tainan Visitor Information Centers”. Initially, a survey of 708 tourists was conducted to explore perceptions of the environmental situations and physical aspects of these centers. Subsequently, an analysis of service providers’perspectives, particularly their environmental awareness, sense of place, and sense of identification, was conducted to deepen the understanding of their roles, responsibilities, and lived experiences within these centers. Furthermore, the study examined the policies and future development strategies proposed by the Tainan City Government’s Tourism Bureau. The methods employed in this study included quantitative surveys targeting both tourists and service providers. In addition, qualitative data were gathered through semi-structured interviews with 13 service providers and focus group discussions involving government officials, which provided insights into management mechanisms and potential directions for diversified development. The findings indicate that tourists prioritize their“perception of situation,”focusing on the service quality and interactions during their visits, while service providers place greater emphasis on the“perception of object,”which highlights physical attributes such as signage and layout. These insights predominantly reflect a“fourth-layer sense of place”among service providers. Based on the three pillars of sustainable development—environmental, economic, and social—the study proposes policy recommendations for the future of Tainan Visitor Information Center services, aiming to foster sustainable growth in Tainan’s tourism industry. These recommendations align with the United Nations’Sustainable Development Goals (SDGs), emphasizing environmental stewardship, community engagement, and enhanced service quality.