典藏機構展覽工作因應疫情之數位科技應用方向探析

The Use of Digital Technology for Exhibition in response to COVID-19: A Study on Memory Institutions

在COVID-19衝擊全球期間，隔離、消毒、保持社交距離，以及在家工作、線上學習、數位消費等社會變化，可視之為「新常態」，其中也包括數位科技的創新和應用。這些新常態即便在疫情降溫後，仍持續影響社會。博物館、檔案館等典藏機構的核心業務「展覽」，在疫情期間應用多種數位科技，以求持續推動展覽，這些應用於疫情後亦持續影響博物館，並作為未來策展人規劃展覽的資產。本研究收集國內外典藏機構在展覽應用數位科技的案例，將因應疫情的策略歸納為3大類，分別為辦理線上展覽、提供無接觸數位互動及提供混合媒材的快閃／微型展覽等，再以受眾特性、防疫重點、科技應用、觀眾參與等4個角度比較，最後對典藏機構未來在展覽應用數位創新成果提出建議。

During the COVID-19 pandemic, social changes such as quarantine, disinfection, social distancing, work from home, online learning, and digital consumption can be regarded as the“new normal”, which inspires the innovation and new application of digital technology. The“new normal”continues to affect society even after the epidemic. Memory institutions such as museums and archives have applied a variety of digital technologies to promote their core business, exhibition, during the epidemic. These technologies have long-term impacts on institutions after the epidemic, and can serve as assets for future exhibition planning. This study uses case analysis and comparison method to analyze cases of memory institutions using digital technologies in exhibitions. Based on the collected cases, the digital strategies responding to the epidemic are summarized into three categories: online exhibitions, touchless digital interactions, and pop-up exhibitions with mixed media. Further, they are compared and analyzed from four perspectives: audience characteristics, epidemic prevention measures, technology application, and audience participation. Finally, the future uses of digital exhibition strategies developed during the epidemic are suggested for post-pandemic transformation.