從臺灣的博覽會歷史時刻看臺灣文博會

Exploring the Creative Expo Taiwan through Taiwan’s Historical Exhibitions

在政府積極推動文化創意產業政策的背景下，臺灣文博會在歷經波折與輿論批判聲中，已經辦理超過十屆，逐漸樹立起國家級文化展會的代表性典範。本文首先探討展覽複合體、表演複合體、現代公眾文化、帝國主義及消費文化與博覽會（exposition）的相關理論論點；其次，回顧臺灣自清領、日治到戰後的博覽會參與或主辦的重大歷史時刻，探究其歷史脈絡與深層涵義，以期為臺灣文博會規畫舉辦的定位與啟發參考；再者，從臺灣文博會的開辦歷程與發展軌迹，探討臺灣文博會推動文創產業展會的策展定位與運作模式的精進策略；最後，提出評析與建議的結語。本文認為，臺灣文博會歷經十餘年的磨練，逐漸培養出國家級博覽會的支撐網絡，這將有助於其未來的持續國際化進程，以建立國際品牌，而新科技、地方特色與原住民文化，則是可以重點發展的內容。

Against the backdrop of the government's active promotion of cultural and creative industry policies, the Creative Expo Taiwan has overcome numerous challenges and withstood public criticisms to successfully host more than ten sessions, gradually establishing itself as a paradigmatic national cultural exhibition. In this study first examines the relevant theoretical discussions on expositions, including the exhibition complex, performance complex, modern public culture, imperialism, and consumer culture. It then reviews significant historical moments of Taiwan's participation in and hosting of expositions from the Qing dynasty, Japanese colonial period to the post-war era, exploring their historical context and implications serving as references for planning and positioning the Creative Expo Taiwan. Furthermore, it discusses strategies for enhancing the curatorial approach and operational models of the Creative Expo Taiwan in promoting the cultural and creative industry exhibitions. In conclusion, it offers evaluations and suggestions. The paper posits that, after more than a decade of development, the Creative Expo Taiwan has gradually nurtured a support network for a national-level exposition, aiding in its continued internationalization to establish a global brand. New technologies, local features, and indigenous cultures are identified as future key areas for development of the Creative Expo Taiwan.