影響讀者參與圖書館書展因素之探討：以國立成功大學圖書館為例

圖書館的書展業務是圖書館領域少數主動的服務，在純閱讀行為式微的時代，以策展、視覺設計等來改變圖書館書展的既定印象是國立成功大學圖書館近年來的推廣策略。本研究將以研究者自身擔任策展人與執行企劃一角所提供之展覽數據分析影響讀者參與圖書館書展的因素。並以國立成功大學圖書館2023年整年度之書展為研究範圍與樣本，再以問卷法調查讀者滿意度，搭配各書展之系列活動的參與率作為效益數據參考，欲以此來探討圖書館書展具策展意識後讀者參與度提升的可能性。研究結果顯示讀者身分以學生、女性為最多，影響讀者參與書展的因素包含主題、時間、地點、視覺設計與活動規模，實際數據亦顯示持續以策展介入的書展在觀展人次的反應具有穩定性與成長性，而圖書館書展存在的必要性漸獲讀者的認同。

The library’s exhibition services are among the few proactive services in the library field. In an era where pure reading behaviors are declining, National Cheng Kung University Library has employed strategies such as curation and visual design to transform the traditional perception of library book exhibitions. This study will analyze exhibition data provided by the curator and project executor (the author) to investigate the factors influencing reader participation in themed book exhibitions. The research focuses on the book exhibitions held throughout 2023 at National Cheng Kung University Library, using questionnaire Survey to gauge reader satisfaction and participation rates in associated events as performance indicators. The aim is to explore the potential increase in reader participation after implementing a curatorship approach in themed book exhibitions. Results indicate that students and females constitute the majority of participants. Factors influencing reader participation include themes, timing, location, visual design, and event scale. Actual data demonstrates that exhibitions curated continuously show stable and growing visitor responses, suggesting a growing recognition of the necessity of themed book exhibitions in library among readers.