人工智慧與媒體的變革性研究：洞察與創新

Transformative Research in AI and Media: Insights and Innovations

在本期對話中，Dr. S. Shyam Sundar探討了三個重要的議題：他如何展開其具有深遠影響的研究旅程、人工智慧（AI）在研究中的革新性角色，以及頂尖學術期刊成功發表論文的策略。Dr. S. Shyam Sundar回顧了他創立的多個重要理論模型，如MAIN模型（Modality, Agency, Interactivity, and Navigability Model，MAIN Model）、TIME模型（Theory of interactive media effects，TIME Model）、和HAII-TIME模型（Human-AI Interaction from the perspective of the Theory of Interactive Media Effects Model，HAII-TIME Model），這些模型對於傳播科技的研究產生了深遠的影響。他解釋AI驅動的媒體平台，如社群網路網站和Netflix，如何因為新的能供性（affordance），徹底改變使用者經驗，並促使現有理論進行相應調整。討論中還強調了AI在社會科學領域的革命性影響，尤其是在資料檢索與分析方面，機器學習技術已取代了許多過去需要大量人力的研究工作。Dr. S. Shyam Sundar特別強調，社會科學家應具備使用AI工具的能力，因為這些技術正在重構研究方法論和理論基礎。此外，他還分享了如何在繁忙的研究生涯中保持卓越的寶貴經驗，並提供了關於如何在頂尖期刊發表論文的實用策略。他強調方法論的嚴謹性、理論的扎實性以及開放科學原則的重要性，為學者應對學術出版變革、確保研究透明度與可信度提供了關鍵指引。

In this enlightening dialogue, Dr. S. Shyam Sundar and Dr. Yuhmiin Chang delve into three major topics: Dr. Sundar’s influential research journey, the transformative role of artificial intelligence (AI) in research, and strategies for successful publication in top-tier journals. Dr. Sundar recounts his development of groundbreaking models, such as the MAIN, TIME, and HAII-TIME models, which have shaped the study of communication technologies. He explains how AI-driven media platforms like social networking sites and Netflix offer new affordances, fundamentally changing user experiences and necessitating the adaptation of existing theories. The discussion also highlights the revolution AI brings to data retrieval and analysis in the social sciences, with machine learning aiding research tasks that previously required extensive human labor. Dr. Sundar underscores the need for social scientists to become proficient with AI tools, as these advancements are reshaping research methodologies and theoretical frameworks. Additionally, he shares valuable insights into managing a prolific research career and offers practical tips for securing publication in top-tier journals. Emphasizing methodological rigor, theoretical strength, and the importance of open science principles, Dr. Sundar provides guidance on navigating the evolving landscape of academic publishing to ensure research transparency and credibility.