電視劇《茶金》中的審茶杯與其智慧財產權之加值程序

The Cupping Test Cups in the TV Drama ''Gold Leaf'' and Their Value-added Processes of Intellectual Property Rights

電視劇《茶金》這個故事，是以臺灣1950年代最大茶葉出口商北埔姜阿新經營茶廠的歷史改編的劇本。當時英國商人將茶葉外銷歐洲，茶葉價格比金子還貴重。劇中男主角製茶致富是因與英國茶商合作外銷而賺大錢，然而製茶廠內含許多價值更高的智慧財產權：如製茶方法、儲存發酵、品質檢驗、茶廠管理⋯等發明或設計專利，另外茶具新設計、廣告行銷文宣、茶具名稱、生產工廠、產地⋯等都可為品牌提高影響力而增加品牌智慧財產價值。然而智慧財產權尚未被發展中國家重視。日本和歐洲的名瓷茶具廠則申請了多項專利或商標等智慧財產權以保護自己的知識產權，現今即使其專利已經過期，但品牌價值依然存在。
本文以此劇透過將臺灣茶產業之「文化」內容轉化為「智慧財產權」的加值發展過程，說明劇中的道具白瓷審茶杯，可以藉電視劇等資訊媒體來增加其在創意經濟體互享共創的品牌衍生價值，並作為眾籌或投資人的參考。

The TV drama ''Gold Leaf'' is based on the history of a tea factory in Beipu owned by the largest tea exporter in Taiwan in the 1950s, Chiang A-Hsin. During that time, British merchants were exporting tea to Europe, and the price of tea was higher than gold. The male protagonist in the series grew wealthy by making tea in collaboration with British tea merchants for export. However, there were many valuable intellectual property rights in the tea factory, including tea processing methods, fermentation and storage techniques, quality inspections, tea factory management, and other inventions or design patents. Moreover, other elements such as novel tea set designs, advertising and marketing, tea set names, production factories, and origins can also enhance the brand's influence and increase its value of intellectual property rights. Nonetheless, at the time, intellectual property rights were not valued in developing countries. In contrast, famous porcelain teaware manufacturers in Japan and Europe applied for several patents or trademarks to protect their intellectual property rights. Even though these patents have expired, the brand value persists.
Using the TV drama ''Gold Leaf'' as an example, this study explores the value-added development of transforming the ''cultural'' content of the Taiwanese tea industry into ''intellectual property rights.'' It illustrates how the prop, a white porcelain test cup featured in the series, can increase its shared co-creation brand value in the creative economy through media such as TV dramas, serving as a reference for crowdfunding or potential investors.