景村一體化模式助力鄉旅遊高質量發展──以襄陽市為例

The Model of Integrating Scenery and Village Helps the High quality Development of Rural Tourism Take Xiangyang City as Example

為實現襄陽市鄉村旅遊轉型升級和高質量發展，該研究通過對全市範圍內主要鄉村旅遊目的地進行深入實地開展調研，結合襄陽市正在實施的A級景區式村莊創建活動，提出襄陽市鄉村旅遊景區化開發和標準化運營的具體對策和實施路徑，創新地提煉和總結了在鄉村振興背景下以姚庵村等為代表的鄉村旅遊景區化開發和標準化運營的景村一體化的“襄陽模式”。
研究結果表明，景村一體化模式能有效助力鄉村振興與鄉村旅遊高質量發展。推行市場化運營和標準化服務管理，探索“鄉村旅遊指導員”管理體制和機制，創新鄉村治理服務方式，深入挖掘和活化鄉村旅遊文化，是推動鄉村旅遊景區化開發，推進襄陽市鄉村旅遊實現從“建設”轉向“運營”，從“有效市場”轉向“有為政府”的有效途徑。

In order to realize the effective way of rural tourism transformation and upgrading and high-quality development in Xiangyang City, this study conducted in-depth field research on the main rural tourism destinations within the city, combined with the A-level scenic village creation activities being implemented in Xiangyang City, and proposed specific countermeasures and implementation paths for Xiangyang's rural tourism scenic spot development and standardized operation. This paper innovatively refines and summarizes the Xiangyang Mode, which is the integration of scenic spot development and standardized operation of rural tourism, represented by Yaoan Village.
The results show that the integration model of landscape and village can effectively promote rural revitalization and high-quality development of rural tourism. To carry out market-oriented operation and standardized service management, explore the management system and mechanism of ''rural tourism instructor'', innovate the service mode of rural governance, dig deeply and activate rural tourism culture are effective ways to promote the development of rural tourism scenic spots, and promote Xiangyang's rural tourism from ''construction'' to ''operation'', from ''effective market'' to ''promising government''.