疫後國內農業旅遊發展策略之探討

農村再生工作因涉及許多跨域溝通及合作事項，為結合各部會力量共同促使農村再生工作更臻完善，未來將透過跨域合作平台及農村再生跨域合作示範計畫整合相關部會資源，在時間、空間面向共同投入，推動農村再生建設。農村再生2.0以農村社區為發展主軸，讓具有不同區位特性之農村適性發展，依照區域產業、自然資源與社會文化之特性發揮區域擴散，建構不同功能屬性的區域發展網路，且因應社會及氣候變遷的衝擊，透過智慧科技創新與社會創新形塑韌性農村。休閒農業區、休閒農場、地方特色景點、創新農業體驗活動、農村再生社區等資源推廣農業旅遊，吸引遊客前往農村旅遊、體驗農村生活及在地消費等，有效促進城鄉交流及土地永續經營概念。
農業部在農村再生2.0的政策下，推出了許多相關配合的政策，包括:十大主題農遊，特色場域認證，亮點茶莊，觀光新亮點以及平日團體農業旅遊補助方案，同時也在2021年開始陸續推出了農遊卷共四波，希望藉由政府的補助以及政策推動，提升國內在農業旅遊的效益。農業部也結合了農會，休閒農業區，相關的民間社團，經由評鑑與輔導，提升農遊服務的品質。
本研究主要是針對農業部所推出的相關政策與計畫進行了解與檢視，同時也對於目前在推動農業旅遊過程中面臨的相關課題進行討論，最後提出結論與建議。研究結果發現，在農業旅遊發展中，除須依循相關的法令去釐清休閒農場或休閒農業區，地方的青創團體與旅行社的權責外；經由相關計畫的輔導可以提升農業旅遊服務的品質；同時，在行銷的面向，除了國內的旅客外，也必須要增加提升國際觀光客，然而相關配套措施則要特別加強。

Under the policy of Rural Regeneration 2.0, the Ministry of Agriculture has launched many related supporting policies, including: ten themed agricultural tourism, characteristic site certification, highlight tea houses, new tourism highlights, and weekday group agricultural tourism subsidy programs. It is also launching a 2021 agricultural tourism subsidy program. A total of four waves of agricultural tourism coupons have been launched since the beginning of this year. It is hoped that through government subsidies and policy promotion, the benefits of domestic agricultural tourism will be improved. The Ministry of Agriculture has also combined farmers' associations, leisure agricultural zones, and related civil society organizations to improve the quality of agricultural tourism services through evaluation and guidance.
This study is mainly to understand and examine the relevant policies and plans launched by the Ministry of Agriculture. It also discusses related issues currently faced in the process of promoting agricultural tourism, and finally puts forward conclusions and suggestions. The research results show that in the development of agricultural tourism, in addition to clarifying the rights and responsibilities of leisure farms or leisure agricultural zones, local youth entrepreneurship groups and travel agencies in accordance with relevant laws and regulations, the quality of agricultural tourism services can be improved through the guidance of relevant projects ; At the same time, in terms of marketing, in addition to domestic tourists, it is also necessary to increase the number of international tourists. However, related supporting measures must be particularly strengthened.