主題式商務華語學習需求調查研究：以企業社會責任為例

Research on Theme-based Business Chinese Learning Needs Assessment: A Case Study on Corporate Social Responsibility

企業取之社會、饋之社會，除了營利賺錢，如何妥善並積極實踐企業社會責任（Corporate Social Responsibility，簡稱CSR），將社會責任的永續發展概念融入企業經營模式之中，已經是全球化商業發展與貿易夏重點討論主題之一。商務華語教學內容重視專業語言，其教學主題範疇更與全球商業活動、趨勢議題息息相關，隨著不同時間、地點、關注趨勢而衍生多樣化的特定主題討論，故本研究旨在了解華語學習者對企業社會責任為主題的商務華語學習需求及內容為何，從中梳理和檢視此主題在商務華語課程與教材發展之可行性。本研究採問卷調查與半結構式訪談，於臺灣北部華語教學中心、對學習此主題感興趣之外國人等三類研究對象進行問卷發放，有效樣本數為116份；並選取10位願意參與受訪之調查對象進行半結構式訪談，了解學習者對企業社會責任為主題之商務華語學習需求與內容如何。研究結果顯示，外國學習者對企業社會責任為主題的商務華語內容具高度學習興趣及需求；學習內容著重在企業社會責任的華語文與跨文化知識、社會責任議題內容和臺灣企業作法的介紹。本文也針對問卷調查與訪談結果，提出「主題式商務華語學習需求調查設計」之研究方向與教學建議。

Corporate Social Responsibility (CSR), a concept that integrates sustainable development with business operations, has become a key topic in the discourse of global business development and trade discussions. Business Chinese teaching and learning which emphasizes specialized language skill, are closely related to global business activities and trending issues. This study aims to understand the learning needs and content preferences regarding CSR among learners of Business Chinese, in order to assess the feasibility of integrating this topic into the Business Chinese curriculum and materials. The research employed questionnaire surveys and semi-structured interviews in three settings: Chinese language centers in northern Taiwan, Facebook groups, and multinational corporations. The study engaged three target groups: foreign business professionals, students in foreign business management programs, and foreign individuals interested in learning about this CSR, with a total of 116 valid responses collected. In addition, 10 participants volunteered for semi-structured interviews to further probe their specific learning needs and content preferences regarding CSR in Business Chinese. The results indicate a high level of interest and demand among foreign learners for Business Chinese content focusing on CSR. Desired learning content includes proficiency in Chinese language usage in CSR contexts, cross-cultural knowledge related to CSR, and introductions to CSR practices in Taiwan-based companies. Based on the findings from the survey and interviews, this paper proposes recommendations for the design of‘Theme-based Business Chinese Learning Needs Assessment’and provides teaching suggestions.