優質物業管理對於房價的影響：以台北市優良公寓大廈評選獲獎社區為例

為提升物業管理品質，台灣許多縣市舉辦優良公寓大廈評選活動。過去文獻對物業管理品質的衡量多是針對住戶或物管人員採用問卷的方式，鮮少採用獲得官方認證的評選指標作為衡量方式。本研究採用台北市優良公寓大廈評選優勝社區作為物業管理品質的替代變數，探討經官方認證過的社區物業管理品質對房價是否具正面影響。採用特徵價格模型探討物業管理品質影響房地產價格程度，並區分為大、中、小社區組與風華組，及區分不同房價水準來探討評選優勝社區對於房價的影響。完成以下研究目的：1.社區被評選優良公寓大廈後對於房價是否具有正面的影響。2.不同規模社區與風華組被評選優良公寓大廈後對於房價的影響是否具有差異。3.不同房價水準社區被評選優良公寓大廈後對於房價的影響是否具有差異。發現如下：第一，本研究發現獲選的得獎社區對於其房價具有正向顯著影響，與許多文獻發現物管對房價具正向影響的結論一致。第二，本研究發現獲評選在房價的得獎效應，只反應在小型組與中型組社區，對於大型組社區不顯著。另外，本研究發現評選在房價的得獎效應也會反應在風華組社區上。最後，本研究發現評選在房價有正向影響僅出現中低房價社區，對於高房價社區則呈現不顯著影響。

This paper uses Taipei City's excellent apartment buildings (TCEAB) to select the winning communities as a proxy variable for property management quality, and explores whether the officially certified community property management quality has a positive impact on housing prices. This paper will complete the following research purposes: 1. Whether the TCEAB has a positive impact on housing prices. 2. Whether different scale communities and old house group have different impacts on housing prices after being selected as the TCEAB. 3. Whether there are differences in the impact on housing prices after communities with different housing price levels are selected TCEAB. The findings are as follows: First, this paper found that the TCEAB have a positive and significant impact on their housing prices, which is consistent with the conclusion that many literatures have found that property management has a positive impact on housing prices. Second, this paper found that the effect of the TCEAB on housing prices is only reflected in small and medium-sized communities, but not significant for large-scale communities. In addition, this paper found that the TCEAB effect on housing prices will also be reflected in the old house groups,. Finally, this paper found that the TCEAB has a positive impact on housing prices only in communities with low and medium housing prices, and has no significant impact on communities with high housing prices.