物流業導入數位轉型之關鍵成功因素探討

數位時代來臨，數位轉型已成為趨勢，如何進入跨領域的整合及導入數位轉型已經是一個關乎企業生存的重要課題。本研究希望能幫助臺灣物流業開始落實數位轉型策略，藉由問卷調查，以層級分析法歸納出物流業導入數位轉型重視之關鍵因素進行探討，透過本研究調查分析之結果，企業可以做為參考依據與自省之範例。分析結果顯示企業需要進行「創造價值變化」，並且達成破壞式創新，其中又以領導者推動政策決心最為重要，由上至下全面的執行並提供明確的數位策略與目標，讓員工成為數位轉型的後盾。其中物流專家群認為，最後一點才是探討如何運用數位科技，呼應普遍人們對於數位轉型的誤解，重點是如何「轉型」而不是「數位」。

With the advent of digitalization, digital transformation has become a significant trend across various industries. Additionally, the COVID-19 pandemic has profoundly impacted many sectors, leading to notable changes in people's lifestyles. Because the government advocates remote work and a contactless economy, how to conduct a cross-field integration and introduce the digital transformation has become an important issue related to the survival of enterprises. The purpose of this research is to help Taiwan’s logistic industry in executing digital transformation strategies. It summarizes the key factors for the logistics industry to focus on the digital transformation through a questionnaire survey from the experts and an analysis using Analytic Hierarchy Process. The findings can be used as an example of self-examination for logistics companies who are currently or want to implement the strategies of digital transformation in the future. The results show that enterprises need to“create the value of change”and think about the achievement of disruptive innovation. Among them, the most important is the leaders' commitment to promote the policy. The enterprises need to execute from top to bottom comprehensively and provide the digital strategies and goals clearly so that every employee can become the backing of digital transformation. In addition, financial resources are vital factors influencing this transformation. It is essential to assess whether sufficient resources are available and to evaluate the capacity to bear risks, proceeding with a step-by-step approach to enhance employee acceptance. Logistics experts emphasize that the focus should be on "transformation" rather than solely on "digital," as there is a common misconception regarding the role of digital technology in achieving true digital transformation.