透明度與社群媒體賦能

研究目的：本研究旨在從透明度的角度，探索社群媒體傳播如何透過影響成員的互動感知以影響個人在工作上的表現。
研究方法／方法：本研究採用線上問卷，在一週內蒐集共383份有效問卷，利用SmartPLS進行統計相關分析。
研究結果：組織的內部與外部透明度，確實可透過社群媒體影響組織成員互動感知，以提升個人工作績效。
研究限制／啟發：更多不同的地理區域、組織型別、特定的社群媒體均可能為未來討論標的。
理論／實務／社會意涵：本研究理論上可增加社群媒體賦能與透明度相關研究，實務上可幫助管理者重視使用社群媒體以提升組織名聲與企業認同感。
創見／價值：本研究有別於過往分開探討社群媒體與透明度，注重在討論社群媒體與透明度對於組織成員的影響。

Purpose–This study aimed to investigate how social media communication affects individual performance by influencing members’interactions from a transparency perspective.
Design/methodology/approach–We distributed our online questionnaires through multiple social media channels with hyperlinks or QR codes. The survey was conducted over one week, and a total of 383 valid responses were received.
Findings–Perceived organizational prestige affects internal transparency and members’individual performance through their interactive affection and social media’s positive role in the relationship between members’interactive affection and internal transparency.
Research limitations/implications–Further research could test and expand the model in different geographical regions and explore organizational types in greater detail. Research on a particular platform could also be considered.
Practical implications/Social implications–Managers could use this insight to enhance their organizations’reputations by utilizing social media platforms to communicate and establish credibility.
Originality/value–While scholars have studied social media communication and transparency, little attention has been given to the effects of transparency and social media on organizational members.