臉部擴增實境虛實影像之愉悅性研究

擴增實境技術結合臉部辨識的照相應用程式，常使用於為品牌、活動或企業形象作為宣傳媒體等（嚴中君，2020）。然而臉部擴增實境虛實影像的愉悅性效果如何達成及使用者對此的喜好為何探討，則尚闕如。本研究以感性研究方法探討臉部擴增實境虛實影像的感性評價與設計原則，首先利用文獻探討及焦點小組方法，選擇臉部擴增實境虛實影像樣本及形容詞彙，以感性評價問卷進行感性評價調查，並以數量化一類方法建立設計要素與愉悅性及喜好性感受之間的關係模型，最後則以原型設計製作進行驗證模型。結果可獲得各擴增實境虛實影像各風格（周圍外框類、臉部配件類、臉部覆蓋類、趣味情境類、光影變化類），及各風格的感性屬性；此外，提出臉部擴增實境虛實影像設計要素為：辨識程度、效果比例、視覺呈現、互動方式、動畫呈現及濾鏡，並以設計要素與愉悅性及喜好性的迴歸關係結果，提出臉部擴增實境虛實影像設計的適合性原則，研究結果及發現提供後續研究及設計者參考。

Applying facial augmented reality to promotional media for brands, events, or corporate images is becoming popular. However, how do we achieve the pleasant effect of facial augmented reality virtual images? What are users' preferences for this? This study uses perceptual research methods to explore the perceptual evaluation and design principles of facial augmented reality virtual images. First, it selects facial augmented reality virtual image samples and adjectives from literature research and focus group methods. A perceptual evaluation questionnaire and survey are conducted. The quantitative analysis method is used to establish a relationship model between design elements and pleasantness and preference, and the model is verified through prototype design and production. The results proposed various styles of augmented reality virtual images (surrounding frame type, facial accessories type, face coverage type, interesting situation type, light, and shadow type) and the perceptual attributes of each style. In addition, the design elements of facial augmented reality include recognition degree, effect proportion, visual presentation, interaction method, animation presentation, and filters. Based on the regression relationship between design elements and pleasure and preference, propose the suitability principle offacial augmented reality virtual image design. The research results and findings provide a reference for further research and design.