臺灣新聞媒體對於第二波新冠肺炎之報導框架研究

COVID-19疫情的發展使新聞報導內容不斷更新。本研究借助電腦內容分析法，檢視臺灣第二波疫情期間（2020年9月至2021年8月），九個主要新聞媒體對疫情報導（n=87,147）的框架，以及這些框架與報導主題、情感方向和引用來源之間的關聯性。結果發現，報導中以行動框架最為常見，尤其在爆發期最多。行動框架主要引用政府的消息來源，報導政府的防疫政策和措施，同時鼓勵民眾配合政府的防疫措施。其次常見的是衝突框架和後果框架。衝突框架同樣在爆發期最多，主要用來報導病毒和疫苗，以及政治人物和民間團體的反應，衝突框架偏好引用各式的消息來源，表達較多正負面和焦慮的情緒。後果框架則是較常用於討論國內外疫情的發展和影響，語氣中立，且較少引用各式消息來源，疫情爆發後有所減少。此外，新證據框架則常搭配衝突框架，引用專家學者之意見，報導病毒和疫苗的新發現，表達較多情緒。最後，本研究討論了上述的新聞框架對民眾可能造成的影響。

The development of the COVID-19 pandemic helped to continually update the content of news reports. This research utilizes computerized content analysis to examine the framing of news reports by nine major Taiwanese news media outlets during the second wave of the pandemic, spanning from September 2020 to August 2021 and encompassing 87,147 news articles. The study delves into the relationships between these frames and the topics of the reports, their emotional direction, and the sources cited. The findings reveal that action frame was the most prevalent, especially during the outbreak period. Government sources were predominantly cited in these reports, which covered government policies and measures against the pandemic and encouraged public compliance with these measures. Conflict frame and consequence frame were also frequently used. The former, which peaked during the outbreak, mainly reported on the virus, vaccines, and reactions from political figures and civil groups. This frame often utilized various sources and expressed a mix of positive, negative, and anxious emotions. Conversely, the latter was commonly used to discuss the development and impact of the pandemic both domestically and internationally, while maintaining a neutral tone, citing fewer sources, and its use decreasing after the outbreak.