當代生殖消費：跨國大型商業精子銀行之生殖敘事構建與意涵

Contemporary Reproductive Consumption: The Constructions and Implications of Reproductive Narratives of International Commercial Sperm Banks

跨國大型商業精子銀行（international commercial sperm bank, ICSB）是當代取得生殖資源的重要制度／機構（institution），但既有研究對其如何影響女性之非典型生育實踐與第三方生殖文化形塑缺乏探索。因此，本文採用檔案分析方法，以兩間發源於丹麥的ICSB作為對象，分析其官方網站中所有文字與111張圖像，以理解其敘事與意涵。本文認為，ICSB本身即是人工協助生殖科技現代性的徵象與產物，亦是符號與欲望交換的場域，其將自身形塑為現代、科學、效率而體貼的生殖產業領導者與女性支持者，強調「新時代職場母親」、「無名的捐贈英雄」、「女性自主決策」與「母嬰關係」等意象及「美夢成真」的生殖敘事軸線，藉由觸發區分機制及想像機制，強化使用者的生育意圖與行動，最終刺激使用者進行生殖消費。

International commercial sperm banks (ICSBs) are crucial institutions for accessing reproductive resources in contemporary society. However, existing research lacks exploration into how they influence atypical reproductive practices among women and shape third-party reproductive cultures. Therefore, this study employs documentary analysis, focusing on two Danish-origin ICSBs, to analyze all texts and 111 images on their official websites to comprehend their narratives and implications. This paper believes that ICSBs themselves serve as symbols and products of the modernity of assisted reproductive technologies, as well as sites for the exchange of symbols and desires. They position themselves as modern, scientific, efficient, and empathetic leaders in the reproductive industry and advocates for women, emphasizing imagery such as ''the new-age working mother'', ''anonymous heroes'', ''female self-determination'', and ''mother-baby relationship'', along with the narrative axis of ''dreams come true''. Through triggering mechanisms of ''distinction'' and ''imagination'', they strengthen users' intentions and actions towards reproduction, ultimately stimulating reproductive consumption among users.