探討期望確認對7-Eleven Open Point使用意願之影響

The impact of expectation confirmation on intention to use 7-Eleven Open Point

本研究探討期望確認對使用意願的影響，並以7-Eleven Open Point為研究對象，探討由五大構面構成的創新擴散速度為調節變數是否具調節效果。研究共回收100份有效問卷，測量模型上，所有潛在構面都達組合信度及區別效度；在結構模型上，相對優勢、相容性、複雜性、可試用性、可觀察性這五構面均對創新擴散速度產生正向影響；確認對滿意度、知覺有用性也有正向影響；知覺有用性對滿意度亦有正向影響；創新擴散速度在確認對於滿意度的影響上有調節效果；創新擴散速度在知覺有用性對滿意度亦有調節效果。

This study explores the impact of expectation confirmation on usage intention and the interference effect of innovation diffusion speed on it. Taking 7-Eleven Open Point as the research object. A total of 100 valid questionnaires were collected in the study. In the structural model, the five dimensions of relative advantage, compatibility, complexity, trialability, and observability all have a positive impact on the speed of innovation diffusion. Confirmation has a positive impact on satisfaction and perceived usefulness; perceived usefulness has a positive impact on satisfaction. Innovation diffusion speed has a moderating effect on the impact of confirmation on satisfaction; innovation diffusion speed also has a moderating effect on perceived usefulness and satisfaction.