行銷型政府的治理模式：政策行銷與政策網絡整合的觀點   全文下載

The Governance Model of Marketing Government: The Synthetic Perspective of Policy Marketing and Policy Network

Policy marketing activities have become increasingly common cur-rently. This essay first introduces the concept of policy marketing in terms of definition, function, principle, actor, tool, environment and model. Second, it introduces the concept of policy network argued by R. A. W. Rhodes. Lastly, it constructs the governance model of marketing government with static and dynamic dimension that include by the theoretical synthesis of policy mar-keting and policy network through literature analysis.