| 英文摘要 |
People who are obsessed with fan culture often voluntarily join the ＂fan group＂ to become a member of the group and engage in fan activities collectively. When fan organizations reach a certain size, commercial companies often consider cooperating with them to conduct production activities with exchange value. This article takes the ＂Runningman＂ fan group in Shenzhen as an example, trying to explore the process of fan group formation to decline from the perspective of social labor and network analysis, and analyze the possible conditions for commercial companies to intervene (or cooperate with). The study found that, on the one hand, fan groups strengthen members' identification with the group through the self-reproduction of texts, and the continuous production of such texts plays a key role in the development of the group into a mature organization. On the other hand, the core members and general members are formed within the organization based on the connection relationship, and several functional subgroups are formed based on the division of professional duties. The emergence of core members and functional subgroups not only indicates that the internal structure of the organization has gradually been layered and complicated, but also that the organization has reached a certain scale and can attract commercial companies to cooperate with it. However, although the involvement of capital can enhance the leadership of core members and the professionalism of sub-group division of labor, it also triggers conflicts between general members and core members. Finally, the reason for the decline of fan organizations is that due to the influence of core members leaving, policies and program popularity, fans' enthusiasm has disappeared significantly. This is directly reflected in the decrease in text production and online interaction, and the decrease in online interaction also affects offline activities, forming the phenomenon of ＂dead group＂. |
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