中國大陸央地媒體涉台選舉新聞之比較

Television Coverage of Taiwan's Presidential Election: Comparative Study on Chinese National and Local Television Media

This study examines how two news television programs, the national CCTV's Across the Strait and a provincial TV's Haixia Xinganxian, represent and interpret Taiwan's presidential elections held in 2012 and 2016. The study reveals, firstly, although Across the Strait still has higher intensity of agenda-setting, both of two programs are more focus on current events tracing rather than explicit propaganda towards Taiwan. Secondly, the trend of party alternation influenced the national media's degree of concern for Taiwan's election, while local media had always paid more attention to it. The target of Across the Strait is to emphasize and control the 'red lines' of strait relationship. Haixia Xinganxian, by contrast, takes less responsibilities of propaganda which led to its coverages provided more facts and political knowledges from the perspectives of Taiwan's domestic politics and social livelihood.