社會運動與新認同：社群媒介與創意社群之分析

On the New Identity of Social Movement: An Analysis of Creative Community

This paper is about studying the role of cultural object in constructing creative communities in Taiwan. In general, the information environment is the pluralization of life-world that creates the distinctive opportunities and pathologies of modern life. Based on the evidence of case study, I discussed the effects of information environment in the arena of computer-mediated communication (CMC). In theory, a common issue concerning with the Information Society theorists is: if virtual community could be viewed as a form of social collectiveness in the Information Society, then, what is the role of information has played in attaining a network in terms of setting up a creative community. Toward this end, the paper will be composed of two parts. In the first half, with reference to cultural theory and social movement studies, I demonstrate the promise of information technology for upholding virtual movements. Based upon theoretical concepts and empirical findings, then, I survey anti-media monopoly movement in Taiwan. Furthermore, in terms of theoretical concern, how the identity contributes to the discussion of social communication is presented in conclusion section. The empirical data were collected from electronic content stored in media reform activist's Facebook. These data were analyzed by using the qualitative method. I argue that the visual device is a part of framing schematic pictures into communities. The turn of visual presentation is to form a field of temporal horizon.